PRIMITIVE

Following Rodriguez's departure from Plan B, he produced a batch of 500 gold-coloured skateboard decks for a one-off sale. After the entire batch sold in "two minutes", Rodriguez considered the process on a bi-monthly basis, but he realised that he was in need of an infrastructure to handle the process if it was to occur regularly. Netkin then presented the idea of "Primitive Skateboards" to Rodriguez and the suggestion led to a business meeting—involving all of Rodriguez's other partners in the Primitive brand—in which an agreement to establish the new brand as part of the Primitive business was finalised.