At Boutique Adrenaline, we're always on the hunt for brands that stand out for their authenticity, independence, and creativity; qualities we know you appreciate as much as we do. That’s why we’re thrilled to (re)introduce Former, a distinctive rider-owned brand founded by pro athletes Craig Anderson, Dane Reynolds, and Austyn Gillette and that was launched in 2020.
Who Is Former?
Former is a game-changer in the surf and skate world. Created by three legends in their fields, the brand is all about breaking away from the mainstream and staying true to their own unique vision. Craig Anderson is known for his effortlessly smooth surfing, Dane Reynolds for his pioneering approach to progressive surf, and Austyn Gillette for his top-tier skateboarding skills. Together, they’ve built a brand that reflects their shared passion for quality, design, and personal expression.
Why We Love Former
Former isn’t just another surf and skate brand; it’s a celebration of creative freedom. The founders set out to create high-quality apparel and accessories that speak to those who live and breathe the surf and skate lifestyle but want to stand out from the crowd. The name “Former” represents a break from the past, a bold move towards a new direction where they control their creative vision and stay true to their values.
Discover the Unique Vibe of Former
Whether you’re an avid surfer, skater, or just someone who appreciates well-made, creatively designed clothing, Former’s range of tees, jackets, pants, and accessories is sure to impress with its fit and price. We’re excited to have this standout brand in our shop, offering you the chance to wear gear created by some of the most respected athletes in the industry.
Check out their latest Fall 2024 collection in our store and see how creativity, independence, and passion come together!
See and shop the new Fall 2024 collection here
Craig Anderson
Austyn Gillette
Dane Reynolds
